Author: Audience Advantage

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The Different Types Of Sales Presentation

A man holding a tablet with his sales presentation on
To become a highly successful salesperson, you must develop your sales skills.  The first step in this process is to learn the different types of sales presentations that are available.  By understanding each format you will be able to tailor your approach to suit the audience, location, and items that...

What Sales Enablement Marketing Is

A sales graph and sales team chart
If you are a professional salesperson or run a business with a sales team, you may probably come across the term sales enablement in recent years.  Unlike a lot of the buzzwords that are used in the sales world, sales enablement is an important concept that anyone working in the...

How to Create Urgency in Sales Pitches

Urgency concept showing 2 hourglasses
Have you ever experienced the sense of urgency that occurs when looking for a last minute birthday present or Christmas present? If you manage to find the ideal gift, you are much more like to make the purchasing decision quickly and spend more money when doing so.  If there isn’t...

Why sales reps don’t like to use a CRM and why they should

“Why doesn’t our sales team use CRM as it should? We’ve introduced it especially for them!” A familiar board room complaint making sales directors and managers go nuts. Here’s the truth: most salespeople don’t like CRM. In fact, they tend to hate it. Studies indicate CRM users spend over 5...

The sales pitch is dead… long live the sales conversation!

The digital evolution seems to have put marketing in the driver’s seat of the sales process. Two-thirds of the sale takes place before the first face to face contact with your prospects because they get informed through digital media. You hear that a lot these days. But does it mean...

How augmented reality will change the B2B sales process

Remember Pokémon GO? While the hype may have faded away a while ago, this mobile game first introduced augmented reality (AR) to the masses, breaking a few revenue records on the way. Today, AR is gaining traction in lots of industries. Take IKEA, for example, that recently launched a long-anticipated...