Category: Marketing

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Beauty sells, but not when only skin deep

How important is beauty still in sales? In times when authenticity, credibility and genuineness seem to have become more important, one may argue that things do not need to look good anymore in order to convince a potential customer. Is it still necessary to have a good-looking website, product or...

Storytelling: everyone does it

The moment you start chitchatting with your friends is the moment you start storytelling. It begins with the questions ‘how are you?’, ‘what have you been doing?’, ‘what’s going on right now?’… And by answering these questions you begin with telling your story. Using social media as an example Storytelling...