One of the key challenges in creating a successful sales presentation is building one that is engaging. This is essential for ensuring the prospect remains fully focussed on the important information that you are conveying.
Using different types of multimedia in your presentations is one of the best strategies for keeping the viewer engaged. When a different type of multimedia appears on the screen, the viewer is immediately engaged (our multimedia presentation software uses this powerful tool perfectly).
High resolution photographs
A high-resolution photographic image can be a powerful addition to a sales presentation. It can be used to achieve several different objectives including:
- Showcasing the quality of a product
A detailed photograph makes it easy to highlight how well a product is manufactured or how good its materials are.
- Evoking an emotional response
Humans immediately have an emotional response when they see images of animals and other people. You can utilise this emotional response to make the viewer more engaged and to create a sense of urgency in your sales presentation.
- Humanising your team
Photographs of your staff or business owners can make the prospect feel like they have a closer relationship with them and can improve trust.
- Making your company seem more professional
High resolution photographs of your brand, products, offices, and team members also make the enterprise appear much more professional. This can be useful for building authority and improving trust.
Videos can really bring a presentation to life. They do a great job of capturing the attention of viewers and can be used in several ways, including:
- Showing the prospect how a product or service works
- Sharing a brand story that achieves emotional impact
- Sharing customer testimonials (presented by the customer)
- Sharing recent case studies
- An introduction from the business owner
An infographic combines imagery, charts, and a small amount of text to create a very easy-to-understand overview of a topic. They are most effective when using visuals that communicate information quickly like charts and graphs. Here are a few examples of well-done infographics for inspiration.
Adding some music to a presentation can dramatically change the way that it impacts the viewer. Music can play many roles in your presentation including:
- Eliciting emotion
- Releasing tension
- Helping viewers to relax
- Making viewers more alert and engaged
- Energising the prospect
- Jogging the memory
Highly-detailed computer or hand-drawn illustrations can be very useful for explaining complex designs or schematics. Most prospects will find it much easier to understand an illustration instead of reading text or listening to a complicated description.
Art can be a very powerful device to include in a multimedia presentation because it can elicit powerful emotions in the viewer. Images of various art forms can be used including paintings, drawings, sculptures, and cartoons.
GIFs are very short video clips that can be looped. These clips can feature everything from videos and drawings to cartoon animations. They are particularly useful for:
- Quickly demonstrating how a product works
- Including a very short video clip
- Adding some humour or personality to your presentation
360 degree photographs
This is a relatively new form of technology that can work well in certain types of presentations. Users can click on a photograph and move the image around, so they can enjoy a complete 360 degree view. This addition can work very well for presentations focussed on architecture, technology, product design, and automobiles.
Text remains one of the most powerful ways to share information, even if it is somewhat slower to process than infographics, videos, and images. A small amount of text goes a long way in a sales presentation as you don’t want prospects wading through walls of text to understand what you are offering. However, a few bullet points here and there can help the prospect understand what the core message of the presentation is.