What is Sales Analytics?
Why do you need analytics data for your sales?
Marketing is all about dealing with an abundance of data today, and so is sales. Access to this data via sales analytics software allows for informed decisions to be taken and if you have a team of sales reps, company-wide decisions can be made that will help streamline your sales processes and ultimately increase your profitability.
What kind of analytics data can you gather using Audience?
Using the Audience app, you can share any content (presentations, files, apps) not only with your sales team but also your prospects and clients anytime during or after the meeting.
- All the shared content will be available to your prospect in his portal.
- Share your content with a short note in case you have anything further to add.
- As a salesperson you can track any activity of the prospect in his portal.
- Enable email notifications when a prospect visits the portal to check out your shared content.
- Track every activity like who has viewed your presentations, files or apps or any other content.
- If it is a sales presentation, you can track how much time your prospect has spent on each slide.
Hence you will be able to track all the data – The content you have shared, have your prospect watched them, commented on them, created something new or have forwarded them to a colleague.
This considerably assists you in understanding the motivation of your client.
The sales data analysis gives you invaluable feedback to understand which sections of the presentation are best received by your prospect and which parts need rework.
Based on the evidence, you can further stress on the topics your prospects have shown interest in and further elaborate on them to improve your chances of a deal winning conversation.
What are the benefits?
In sales, when you have data in hand, it can be beneficial in the following areas:
- Improves sales performance
- Data analysis
- Sales management
- Sales forecasting
- Better customer service
- Actionable insights
- Sales intelligence
- Informed data driven decisions
- Customer experience
It will help you in lead generation, lead scoring. It will also help you to plan better and manage your pipeline by making proper estimations. You can experiment with dynamic pricing and understand what is working out best for you and what is not.
Audience Advantage has it’s own CMS complete with dashboard from which you can customise and download all sort of analytics data about the viewers of your presentations, so you can refine your process and get a sense of the best timing to renew the business proposal.
What does Audience offer that is different with regard to this?
Audience Advantage is a disruption in sales enablement.
Our smart software engine consolidates analytics data intelligently for advanced tracking functionality.
We also make sure that we are GDPR compliant, and your data is well protected.
Let us help you make the difference.