Storytelling: everyone does it

The moment you start chitchatting with your friends is the moment you start storytelling. It begins with the questions ‘how are you?’, ‘what have you been doing?’, ‘what’s going on right now?’… And by answering these questions you begin with telling your story.

Using social media as an example

Storytelling is something we all do at any time and any place. One of the things you need to keep in mind is, the moment you actually communicate your story might not always the best moment to do it. Example: you want to get a curtain number, reactions or likes. The first thing you need to think about is which network you want to use, not every network has the same amount of reach at the same time. Facebook’s best time for example is from 1PM to 4PM, Instagram’s best time is between 6AM and 12AM.

Giving a presentation

There are similarities when giving a presentation. Based on strong routines, experience and storytelling routines, you will be able to recognize the topics and urgencies your audience needs at a certain moment. In order to avoid lack of attention, showing information which is familiar to an audience, although framed into your presentation content will surely help.

A simulator or calculator makes your presentation way more valuable. Your audience is totally focused on what you say because you relate to their situation. Secondly, by using their numbers and information they understand a lot better what you try to say.



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