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Why do B2B buyers think the way they do? Anatomy of a buyer’s mindset

The key to understanding buyers in a B2B environment is staying constantly updated with the buying trends and learning in the process. The buying journey, especially today, is no more a linear or anticipated funnel with a scripted formula for success.

The buying process is particularly tricky in a B2B ecosystem. Our personal experience and our study of the 2019 B2B Buyer Survey Report has led us to some interesting findings which we thought would be worth sharing.