The 2022 of Audience Advantage

2022 was a big year for Audience Advantage, our platform and team saw significant growth and success! In the upcoming year of 2023, we have even bigger plans in store. The past year we have focused on the expansion of our team and platform. We made several updates to improve user experience and platform functionalities by adding some brand new features. To give you an overview of these changes, we have created a brief summary.

New additions to our platform in 2022

We are committed to continuously improving and expanding our platform to best serve the needs of our users. That is why a lot of time, effort and thought go into the process of innovating and bettering our platform even more! 

Expansion of the CRM integration options

We are excited to announce that we have expanded the list of compatible CRM systems for our platform. This expansion of the compatible systems allows for even more flexibility and convenience for our users, making it easier than ever to integrate their existing data and take advantage of the full capabilities of our platform. You can now also integrate your CRM data directly from: 

• SAP
• SalesCloud
• Pipedrive
• Hubspot 

Increased speed

We understand the importance of time and the busy schedules of our users. That’s why we have made it a priority to improve the speed of our platform even more. Through our efforts, we have been able to increase the speed of the platform significantly, which has numerous benefits for our users. 

Faster loading times means that the sales process is more efficient, and users can get more done in less time. This improved speed also makes it easier for users to quickly access the information and tools they need, allowing them to focus on the tasks at hand without being held back by slow loading times. In addition, the increased speed of the platform can help to improve the overall user experience, making it more enjoyable and convenient to use.

UX experience

We are dedicated to providing the best possible user experience for our platform. We believe that by delivering a seamless and intuitive platform, our users will be able to provide the same high-quality experience to their own customers. 

To ensure that our platform meets the needs and expectations of our users, we have carefully considered the feedback and suggestions of our current users. As a result, we have made a number of updates and improvements to the platform to offer the best possible user experience. These changes include a variety of tweaks and enhancements that are designed to make the platform more user-friendly and intuitive through the improvement of the UX experience. This makes it easier for users to navigate and take advantage of all of the features and tools that our platform has to offer. 

Reporting update and a brand new data engine 

We are also excited to announce an update to our reporting functionality and the launch of a brand new data engine! 

This powerful engine makes it even easier for users to import data from a variety of sources, including Excel files! With the ability to upload and integrate data from Excel files, users can quickly integrate the information they have already gathered in Excel sheets. Especially useful for the integration of numbers and figures or prices. 

Another one of the key features of the data engine is its ability to enable users to work more autonomously, giving them the freedom to customize their own apps and presentations without needing to have any knowledge of development. This enhanced autonomy allows users to create a more independent and efficient experience, helping them to get the most out of our platform. 

All the imported data that is automatically saved or uploaded is now neatly categorized under specific tabs, each corresponding to the various markets related to your business. And what’s even better? The updated data in your library will now also automatically be updated in any presentations, documents or offers you have saved in your account. Meaning that numbers and figures in your presentations will always be up-to-date with the most recent data!

Have we sparked your interest? Then be sure to get in contact with one of our experts and get to experience all these amazing new features during a non-binding demo. And be sure to keep an eye out for the additional updates for 2023! 

Can’t wait that long? Then we surely won’t keep you waiting and will tell you all about the novelties of 2023 during a demo.