Sales Roles and Responsibilities

What’s in it for you?

Managing a sales team can be extremely challenging, particularly if you are running a rapidly growing business. If your team is not well-managed it will lead to some very negative outcomes including unhappy sales reps, poor conversion rates, and low productivity levels. It is imperative that you get it right.

Whatever your role, this platform is for you.

The Account Executive (The Closer)
Sales Specialist/Sales Consultant (The Expert)
The Sales Manager  (The Leader)

Sales Development Rep (The Hunter)
Customer Success Rep (The Farmer)
Marketing & Support

Business man

Associate Sales goals with strategies using Audience

It’s important to define sales goals as they give your team something to work towards and improve outcomes for your business. However, each goal must be accompanied by a clear and cohesive strategy. You cannot simply tell your team to achieve 20% more sales without giving them the tools, tactics, information, and motivation they need to achieve that goal.

Sales Director

A sales director is a demanding position that requires a combination of sales, communication, negotiating, and management skills. The main responsibilities of the sales director are far-reaching and include:

  • Developing and executing strategic sales plans which achieve sales targets and expand the customer base
  • Meeting or exceeding annual sales targets within assigned territory and customer accounts
  • Motivating sales reps to hit sales targets
  • Developing strong long-lasting relationships with customers
  • Working with customers to understand their needs and objectives
  • Strategically launch new products or services into the market
  • Ensuring that customer service standards are high and continually improving

Sales Management

Sales management is focused on the practical application of sales techniques and the management of a firm’s sales operations. It is an important business function as net sales through the sale of products and services and resulting profit drive most commercial business. These are also typically the goals and performance indicators of sales management. With Audience Advantage you can efficiently manage your sales teams by having complete visibility over your teams, their performances thus giving you the opportunity to train them in the right direction.

Sales Meeting

The Go-to-market approach

Delivering exceptional customer experiences leads to loyalty and advocacy of the customer. Consequently, that triggers increase in product purchase, customer retention and low cost of service.  It is the plan of an organization, utilizing their outside resources (e.g. sales force and distributors), to deliver their unique value proposition to customers and achieve competitive advantage. With Audience you can achieve just that.

The perfect platform for both sales and marketing to collaborate

It’s one thing to have your sales and marketing teams agree on objectives.  To stand together on stage at sales kick-off and claim commonality of focus on metrics that matter, that you can buy a beer with.  That strategic alignment is common.

Audience platform helps you prioritizing operational alignment between sales and marketing. Although last on this best practices list, culture is at the heart of great sales and marketing alignment – strategic and tactical.  Celebrate together.  Commiserate together.  You win together or fail together, you are in it together.  That’s it.

Most companies including small business use an average of three technology tools. However, a sales technology research found out that only about a third of companies think their tech tools have an impact on their sales success. Buried perhaps in these stats is the stereotyped sales rep who, armed with the latest cloud and mobile sales tools, would still use spreadsheets and save his files locally.

In short, having the right tools is not enough; using tech tools properly is what will accelerate your sales team’s performance. In the same research, the positive impact of sales tools for sales reps is most felt in the sales pipeline, pre-call research and account management.

Using Audience Advantage salespeople will find the much needed support in the field to boost them towards an engaging conversation with their buyers. Audience equips them with all essentials in one platform simplifying all complexities into a buyer focused conversation.