Frequently asked questions

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Data Security: How is my data security ensured while using Audience Advantage?

Audience Advantage is a cloud-based software built on Amazon Web Services (AWS). AWS data centres have a network architecture to protect your information, identities, applications, and devices. It follows standards inbuilt in AWS to meet core security and compliance requirements, such as data locality, protection, and confidentiality.

Data Segregation: How do you ensure my company data is not shared with other customers?

Data for each customer is stored per the logical separation of each account in the databases. AWS addresses the concerns driving physical separation requirements through logical security capabilities.